Posted: Friday, October 9, 2026
#229 Proprietor & CEO, Genuine Billy Cook Saddles Adam Trenk
Attorney turned saddle company owner Adam Trenk joins NFR Extra to share the unexpected journey that led him to preserving the legacy of Billy Cook Saddles. From growing up in New Jersey with dreams of becoming a cowboy to acquiring a legendary saddle company during the 2019 Wrangler NFR, Adam reflects on the passion and determination behind bringing new life to a brand he grew up riding.
He takes listeners behind the scenes of saddle making, the importance of American craftsmanship, and his vision for creating quality saddles that can be passed down for generations. Adam also shares what it means to produce the official PRCA World Champion saddles and how Billy Cook Saddles is preparing for its debut at Cowboy Christmas. It's a conversation about entrepreneurship, tradition, and keeping a piece of Western heritage alive.
